“you’re in business for yourself, not by yourself.”
A brand is a promise.
A brand is a promise. No matter to whom it is made, it stands. We know that customers, employees, vendors, the media and all other key constituents expect the highest standards when dealing with us. Each person plays a role in fulfilling this promise, whether through developing systems or ensuring flawless execution.
We are committed to supporting our franchisees while continually strengthening our brands. Our Mission Statement reflects this dedication and embodies our mindset.
Our business approach
BRG’s core principals embrace the “triple win” approach; meaning that all initiatives must benefit the guest, the team, and the brand in order to become part of our operational activities. This philosophy ensures that our desire for integrity and accountability is front and center at all times with all members of our team.
Field Support
Reviews and Audits are scheduled and conducted to ensure compliance. Audit and observation results are discussed with franchisees on a routine basis at business meetings held by the Corporate Executive team.
Innovation & Iteration
Our culinary team is stationed in the kitchens of our corporate restaurants, when they aren’t out in our restaurants, visiting growers and producers or checking on the latest food trends. Having our chefs within our restaurants allows them to get real-time feedback from guests and team members executing the items. It also allows them to reiterate our current menu items to ensure they are the best they can be. Our procurement team is also heavily involved with culinary development and works alongside our chefs and vendor partners. Having these close relationships with producers and growers allows our teams to have access to the highest-quality ingredients possible.
Operation Systems
Consistency is key to success, especially in the restaurant industry. To ensure our brands are offering a consistently high level of service and product, all critical tasks and functions are documented in our Operations Manuals. Franchisees are trained according to these systems and are also coached on implementation and execution of our business strategies.
Ownership Culture
We believe that the franchise model provides excellent opportunity for growth and achievement and we are dedicated to developing restaurant brands that can be franchised. We encourage the development of relationships between the levels of management across the system. We promote the idea of ownership as an option to be explored by all team members, right from the time they join the organization no matter where it is located or which concept they may be engaged with. The best candidates for future ownership are those who already know the drill and have the DNA and the passion to grow and to support the principles of the brands we offer.
Our senior team and most of our management has a career path that finds its roots in the industry at entry level positions. We have all worked in a variety of brands and concepts and collectively we are determined to provide opportunity to grow and progress to anyone with ambition and dedication to achievement, and a desire to be “in business for themselves, but not by themselves”.
Franchisee Training
Training and development is fundamental to BRG’s ongoing operations strategy. We start by selecting as franchise owners, individuals who are proven successes in the restaurant business.
Get in touch.
Browns Restaurant Group offers a variety of partnership opportunities. To get to know more about you, your business approach and your interest level, we have a few questions we need you to answer, to see if this is a potential match. We encourage you to share as much information as possible and include anything that you find will make your candidacy stand out as a potential Browns Franchisee.